Notes from the side of the desk nobody publishes.
Short pieces on pitching, crisis prep and the parts of this job agencies usually keep quiet about.
Why your press release was deleted in four seconds
We read 200 rejected pitches and found the same three habits in almost all of them.
Hello world!
Welcome to ScintillawpThemes Demo Sites. This is your first post. Edit or delete it, then start writing!
The first ninety minutes decide the next nine days
A practical timeline for the period before your lawyers and your comms team agree on anything.
Founders who are good on camera are not born that way
What actually changes between a first media training session and a confident broadcast hit.
Share of voice is the only PR metric we still report
Why we stopped reporting advertising value equivalent, and what we measure instead.
How to write a holding statement before you need one
Four sentences, approved in advance, that buy you the first afternoon of any crisis.
Tell us what you need the market to believe.
A partner replies within one business day. If we are not the right agency for what you are doing, we will say so and suggest who is.
Springfield, IL 62704, USA
We reply to every enquiry ourselves. No automated sequences, no discovery-call gauntlet.
