Media relations
Named relationships at the desks that matter to your category, worked properly — embargoes, exclusives, and follow-up that does not pester.
Read about this practiceSix practices, one senior team.
Media relations, crisis counsel, executive visibility, launch PR, investor relations and narrative work.
(01)Every practice
Communications that move the story, not just the volume.
Six practices, one team. Most clients start with two and grow into the rest as the company gets louder and the questions get harder.
Crisis & issues
A senior partner on the line within the hour, a holding statement inside three, and a plan for the week the story does not die.
Read about this practiceExecutive visibility
Turning a founder or CIO into someone editors call first — through argued bylines, conference slots and a point of view worth quoting.
Read about this practiceLaunch & product PR
Announcement architecture for funding rounds, products and market entries — sequenced so each beat lands instead of competing with the last.
Read about this practiceInvestor & analyst relations
The quieter audience. Analyst briefings, results-day messaging, and coverage that supports a valuation story rather than confusing it.
Read about this practiceNarrative & messaging
The document everything else depends on: what you stand for, what you refuse to claim, and the twelve sentences the whole company can repeat.
Read about this practiceSectors we know well enough to argue about
- Healthcare & life sciences
- Financial services
- Climate & energy
- B2B software
- Professional services
- Consumer & retail
- Venture & private equity
- Public sector
(02)How we work
Five stages. The first one is listening.
No agency should pitch a journalist in week one. Here is the sequence we run on every retainer, and roughly how long each part takes.
Audit and listening
We read every mention, interview your team and your three loudest customers, and map who is already writing about your category.
Narrative build
One message house, one spokesperson brief, one honest list of the questions you cannot answer yet. Signed off before anything goes out.
Media programme
Target list, story angles per outlet, and a rolling calendar of pitches, exclusives and reactive comment opportunities.
Amplify and repurpose
Coverage becomes sales collateral, LinkedIn posts, investor updates and award entries — so one feature works six times.
Measure and rebuild
Share of voice, message pull-through and inbound attribution reported monthly. Every quarter we rewrite what is not working.
(03)Working together
Three ways in, and what each one costs.
Published so you can rule us in or out before you spend a call on it. Every figure is a starting point — scope changes it, and we will say so on the first conversation.
Project sprint
From $18,000Fixed fee, 6–10 weeks
One announcement done properly — a funding round, a product launch, a market entry. A good way to find out whether you like working with us.
- Narrative and messaging
- Target list and angles
- Briefing tour and launch day
- Post-launch coverage report
Ongoing retainer
From $6,500 / monthSix-month minimum term
The full media programme, run continuously. This is how most clients work with us, and where the compounding happens — relationships take months, not weeks.
- Everything in a project sprint
- Always-on press office
- Executive visibility programme
- Monthly measurement, quarterly reset
- Named partner on your account
Crisis on call
From $2,400 / monthAnnual term, one-hour response
For companies that are fine until they are not. We hold your scenario plans, know your regulator, and pick up at any hour.
- Scenario planning and dark site
- Pre-approved holding statements
- One-hour senior response, any hour
- Annual media training refresh
(04)Before you email
The questions we get on every first call.
Answered honestly, including the ones where the honest answer is not the one you were hoping for.
How long before we see coverage?
Our average is 38 days from kickoff to a first tier-one feature, but that number hides a lot. If you have a live announcement and a spokesperson who is ready, it can be three weeks. If we need to build the narrative first — which is most companies — six to ten weeks is realistic. Anyone promising coverage in week one is pitching before they understand your business.
Do you guarantee placements?
No, and be wary of anyone who does. Editorial coverage is not ours to sell — a journalist decides. What we guarantee is the work: the target list, the angles, the pitches sent, the follow-ups made, and an honest report of what landed and what did not. An agency that guarantees placements is either buying them or counting low-quality syndication as a win.
What is the minimum commitment?
Six months on a retainer. Media relationships compound, and a three-month engagement ends right as the work starts paying. If six months is too much before you know us, take a project sprint instead — fixed fee, defined end. Roughly a third of our retainer clients started that way.
Who actually works on our account?
The partner who pitches you. There is no account-executive layer and no handover after signing. It is also why we cap the roster at twelve clients — the model only works if senior people have the hours.
Will you work with pre-launch or pre-revenue companies?
Sometimes. The test is whether there is a story that stands up without the revenue — a genuine technical claim, a founder with a real track record, a market shift you can evidence. If the only story is that you exist, we will tell you to wait and spend the money on product instead.
How do you measure whether it worked?
Three things, reported monthly: share of voice against a named competitor set, message pull-through (did the journalist use your framing or theirs), and inbound attribution wherever your CRM can track it. We deliberately do not report advertising value equivalent — it inflates with volume and tells you nothing about whether anyone changed their mind.
What happens if something breaks at 2am?
You call the crisis line at the top of this page and a partner answers. Retainer and crisis-cover clients get a one-hour response commitment with a named person and a backup. For everyone else we will still pick up, but we may not have your scenario plans on file, which costs you the first few hours.
(05)Start here
Tell us what you need the market to believe.
A partner replies within one business day. If we are not the right agency for what you are doing, we will say so and suggest who is.
Emailcontact@example.com
Crisis line — answered any hour+1 (000) 555-555
Office123 Maplewood Lane, Apartment 4B
Springfield, IL 62704, USA
Springfield, IL 62704, USA
We reply to every enquiry ourselves. No automated sequences, no discovery-call gauntlet.
