Most coverage is lost before the pitch is written. We start by finding the story an editor can defend in their morning conference — the data point, the customer, the uncomfortable truth about your category — and only then decide who should hear it first.
What the programme includes
- A target list built outlet by outlet, with the named journalist and the angle that suits their desk
- Exclusive and embargo strategy for every significant announcement
- An always-on press office that answers inbound requests the same day
- Reactive comment: a spokesperson ready when your category is in the news
How we work with journalists
We pitch less often than most agencies and follow up once. Editors return our calls because we do not waste their time — which is the only asset a media relations team really has.
The best pitch we ever sent was three sentences long. The worst was a press release.
