A funding round is not a story. What the money makes possible might be. We build launches around the part of the news a reader actually cares about, then sequence the announcement so every audience hears it in the right order.
A typical launch
- Narrative workshop and message house, signed off two weeks out
- Embargoed briefing tour with a short list of the right journalists
- Launch-day newsroom: assets, spokespeople and live monitoring
- Follow-on beats for the six weeks after, so the launch does not end at 9am
