The founders who look effortless on a morning news segment almost always started the same way: over-prepared, under-rehearsed and convinced that the interviewer was trying to catch them out.
What changes in training
It is not polish. It is three habits: answering the question that was asked, stopping when the answer is finished, and having one sentence ready for when the interview drifts.
The sentence that saves interviews
“The thing people usually miss about this is…”
It returns the conversation to the ground you know best without sounding like a dodge. We rehearse it until it sounds like a thought rather than a line.
