Every other practice depends on this one. Before we pitch anyone we agree, in writing, what your company believes, what it can prove and what it will not claim — even when a journalist invites it to.
What you get
- A message house tested with customers, not just the leadership team
- An honest list of the questions you cannot answer yet
- Spokesperson briefs and a Q&A bank for difficult interviews
It is usually the least glamorous document we write, and the one clients keep using longest.
