A crisis is decided in the first ninety minutes — before the lawyers, the board and the communications team have agreed on anything. Our job is to make those minutes calmer than they would otherwise be.
Before anything happens
- Scenario planning for the five issues most likely to hit your business
- Pre-approved holding statements and a dormant dark site
- Media training for the people who will actually be on the phone
When it happens
A named partner answers the crisis line at any hour. Within three hours you have a statement, a Q&A, an employee note and a plan for the next forty-eight. We stay on until the story is finished — not until the first news cycle ends.
