Live issue right now? A partner picks up, any hour.
Published so you can rule us in or out before you spend a call on it.
Published so you can rule us in or out before you spend a call on it. Every figure is a starting point — scope changes it, and we will say so on the first conversation.
From $18,000Fixed fee, 6–10 weeks
One announcement done properly — a funding round, a product launch, a market entry. A good way to find out whether you like working with us.
From $6,500 / monthSix-month minimum term
The full media programme, run continuously. This is how most clients work with us, and where the compounding happens — relationships take months, not weeks.
From $2,400 / monthAnnual term, one-hour response
For companies that are fine until they are not. We hold your scenario plans, know your regulator, and pick up at any hour.
They told us our funding round was not a story yet — then spent six weeks finding the one that was.
Iris KovačCEO, Northwind Bio — client since 2023
Camille picked up at 11pm on a Sunday. By Monday morning we had a statement, a Q&A and a plan. That is the whole review.
Owen BlackwoodGeneral Counsel, Maru Financial
I had turned down every interview for two years because I was terrified of them. After SWP's training I did nine in a quarter, and enjoyed most of them.
Renata HaldenFounder, Halden Studio
Every other agency sent us a coverage forecast. SWP sent a list of questions we could not answer — and that list changed the launch.
Answered honestly, including the ones where the honest answer is not the one you were hoping for.
Our average is 38 days from kickoff to a first tier-one feature, but that number hides a lot. If you have a live announcement and a spokesperson who is ready, it can be three weeks. If we need to build the narrative first — which is most companies — six to ten weeks is realistic. Anyone promising coverage in week one is pitching before they understand your business.
No, and be wary of anyone who does. Editorial coverage is not ours to sell — a journalist decides. What we guarantee is the work: the target list, the angles, the pitches sent, the follow-ups made, and an honest report of what landed and what did not. An agency that guarantees placements is either buying them or counting low-quality syndication as a win.
Six months on a retainer. Media relationships compound, and a three-month engagement ends right as the work starts paying. If six months is too much before you know us, take a project sprint instead — fixed fee, defined end. Roughly a third of our retainer clients started that way.
The partner who pitches you. There is no account-executive layer and no handover after signing. It is also why we cap the roster at twelve clients — the model only works if senior people have the hours.
Sometimes. The test is whether there is a story that stands up without the revenue — a genuine technical claim, a founder with a real track record, a market shift you can evidence. If the only story is that you exist, we will tell you to wait and spend the money on product instead.
Three things, reported monthly: share of voice against a named competitor set, message pull-through (did the journalist use your framing or theirs), and inbound attribution wherever your CRM can track it. We deliberately do not report advertising value equivalent — it inflates with volume and tells you nothing about whether anyone changed their mind.
You call the crisis line at the top of this page and a partner answers. Retainer and crisis-cover clients get a one-hour response commitment with a named person and a backup. For everyone else we will still pick up, but we may not have your scenario plans on file, which costs you the first few hours.
A partner replies within one business day. If we are not the right agency for what you are doing, we will say so and suggest who is.
We reply to every enquiry ourselves. No automated sequences, no discovery-call gauntlet.
