Audit and listening
We read every mention, interview your team and your three loudest customers, and map who is already writing about your category.
A small agency, built by people from the newsroom.
Eleven people, no account-executive layer, twelve clients at a time.
(01)About the agency
A small agency that answers the phone at eleven at night.
SWP was built by people who used to sit on the newsroom side of the call. That shapes everything about how we work.
We pitch stories editors can defend in a conference meeting. We tell clients when an announcement is not news yet, even when they have already booked the photographer. And we never send a release we would have deleted ourselves.
Eleven people, no account-executive layer, no franchise partners. The person who wins your business is the person who runs it — which is also why we take twelve clients at a time and no more.
1,840Placements secured for clients across the past twelve months
38Average days from kickoff to a client's first tier-one feature
92%Of clients still with us past year two of the retainer
14Markets briefed from one senior desk in Springfield
Client stories placed in the past twelve months
- The Ledger Daily
- Corridor Review
- Signal Business
- Broadsheet & Co
- The Quarter Post
- Meridian Health Weekly
- Capital Notes
- The Field Journal
- Aperture Tech Review
- Northline Radio
- Member — Public Relations Society of America
- ICCO affiliate network
- Certified B Corporation
- Founded 2014
(02)How we work
Five stages. The first one is listening.
No agency should pitch a journalist in week one. Here is the sequence we run on every retainer, and roughly how long each part takes.
Narrative build
One message house, one spokesperson brief, one honest list of the questions you cannot answer yet. Signed off before anything goes out.
Media programme
Target list, story angles per outlet, and a rolling calendar of pitches, exclusives and reactive comment opportunities.
Amplify and repurpose
Coverage becomes sales collateral, LinkedIn posts, investor updates and award entries — so one feature works six times.
Measure and rebuild
Share of voice, message pull-through and inbound attribution reported monthly. Every quarter we rewrite what is not working.
(03)The people on your account
The names on the pitch are the names on the call.
SWP is deliberately senior-heavy. There is no handover to a team you have not met.
Tessa Morrow
Founder & Managing PartnerTwelve years on business desks before founding SWP. Runs the narrative work and every crisis retainer.
Dev Raghunathan
Head of Media StrategyBuilds the target lists and the angles. Known for placing stories nobody thought were stories.
Camille Okonjo
Director, Crisis PracticeFormer regulatory affairs counsel. Writes the holding statement while everyone else is still reading the email.
Aaron Vance
Executive Visibility LeadMedia training, bylines and keynote positioning. Has coached forty-plus founders through first interviews.
(04)What clients say
They told us our funding round was not a story yet — then spent six weeks finding the one that was.
Iris KovačCEO, Northwind Bio — client since 2023
Camille picked up at 11pm on a Sunday. By Monday morning we had a statement, a Q&A and a plan. That is the whole review.
Owen BlackwoodGeneral Counsel, Maru Financial
I had turned down every interview for two years because I was terrified of them. After SWP's training I did nine in a quarter, and enjoyed most of them.
Renata HaldenFounder, Halden Studio
Every other agency sent us a coverage forecast. SWP sent a list of questions we could not answer — and that list changed the launch.
(05)Start here
Tell us what you need the market to believe.
A partner replies within one business day. If we are not the right agency for what you are doing, we will say so and suggest who is.
Emailcontact@example.com
Crisis line — answered any hour+1 (000) 555-555
Office123 Maplewood Lane, Apartment 4B
Springfield, IL 62704, USA
Springfield, IL 62704, USA
We reply to every enquiry ourselves. No automated sequences, no discovery-call gauntlet.
