Questions we get on every first call.
Answered honestly, including the ones where the honest answer is not the one you were hoping for.
The questions we get on every first call.
Answered honestly, including the ones where the honest answer is not the one you were hoping for.
How long before we see coverage?
Our average is 38 days from kickoff to a first tier-one feature, but that number hides a lot. If you have a live announcement and a spokesperson who is ready, it can be three weeks. If we need to build the narrative first — which is most companies — six to ten weeks is realistic. Anyone promising coverage in week one is pitching before they understand your business.
Do you guarantee placements?
No, and be wary of anyone who does. Editorial coverage is not ours to sell — a journalist decides. What we guarantee is the work: the target list, the angles, the pitches sent, the follow-ups made, and an honest report of what landed and what did not. An agency that guarantees placements is either buying them or counting low-quality syndication as a win.
What is the minimum commitment?
Six months on a retainer. Media relationships compound, and a three-month engagement ends right as the work starts paying. If six months is too much before you know us, take a project sprint instead — fixed fee, defined end. Roughly a third of our retainer clients started that way.
Who actually works on our account?
The partner who pitches you. There is no account-executive layer and no handover after signing. It is also why we cap the roster at twelve clients — the model only works if senior people have the hours.
Will you work with pre-launch or pre-revenue companies?
Sometimes. The test is whether there is a story that stands up without the revenue — a genuine technical claim, a founder with a real track record, a market shift you can evidence. If the only story is that you exist, we will tell you to wait and spend the money on product instead.
How do you measure whether it worked?
Three things, reported monthly: share of voice against a named competitor set, message pull-through (did the journalist use your framing or theirs), and inbound attribution wherever your CRM can track it. We deliberately do not report advertising value equivalent — it inflates with volume and tells you nothing about whether anyone changed their mind.
What happens if something breaks at 2am?
You call the crisis line at the top of this page and a partner answers. Retainer and crisis-cover clients get a one-hour response commitment with a named person and a backup. For everyone else we will still pick up, but we may not have your scenario plans on file, which costs you the first few hours.
Tell us what you need the market to believe.
A partner replies within one business day. If we are not the right agency for what you are doing, we will say so and suggest who is.
Springfield, IL 62704, USA
We reply to every enquiry ourselves. No automated sequences, no discovery-call gauntlet.
