ScintillawpThemes
Why your press release was deleted in four seconds
We read 200 rejected pitches and found the same three habits in almost all of them.
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The first ninety minutes decide the next nine days
A practical timeline for the period before your lawyers and your comms team agree on anything.
Founders who are good on camera are not born that way
What actually changes between a first media training session and a confident broadcast hit.
Share of voice is the only PR metric we still report
Why we stopped reporting advertising value equivalent, and what we measure instead.
How to write a holding statement before you need one
Four sentences, approved in advance, that buy you the first afternoon of any crisis.