A groom’s grooming timeline before the wedding day
The most common wedding grooming mistake is a brand-new haircut the day before. Plan backwards from the date and you…
Blog
Style guides, beard care and grooming advice from the people who cut your hair.
Clippers, shears and razors: barber tools explained
Watching a barber switch between five tools in ten minutes can look like showmanship. Every tool has a specific job,…
The beginner’s guide to beard oil and beard balm
Beard oil and beard balm get used interchangeably, but they do different jobs. Knowing which one you need saves money…
Skin fade vs taper: which one suits you?
Fades and tapers both get shorter towards the neck and ears, which is why people mix them up. The difference…
What happens during a traditional hot towel shave
A hot towel shave is not a faster way to shave. It is a better one, and it takes around…
How often should you really get a haircut?
The honest answer depends on the cut, how fast your hair grows and how sharp you like to look. Hair…
Give someone a fresh cut
SWP gift cards come in any amount from $25 and never expire. Perfect for birthdays, Father's Day and groomsmen.
