Hi, I'm

Luis Moreno

Beard & Shave Specialist

Luis learned the straight razor from his grandfather and has run SWP's shave and beard menu since day one. He writes about beard care, skin and the small rituals that make a shave worth slowing down for.

2 Total articles since 2025
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Luis Moreno

Recent Articles From Luis

Grooming guides, style tips and barbershop advice written by Luis.

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