Field Notes – SWP Digital Marketing Pro

AttributionAugust 24, 20261 min read

A single blended CAC is an average of things that are not comparable. Here is how to break it apart without building a data warehouse first.

Paid MediaAugust 15, 20262 min read

Most test calendars are written for budgets ten times larger than the one running them. Here is one sized for the money you actually have.

Organic SearchAugust 6, 20261 min read

Volume held steady while the shape of the queries changed underneath it. What we are seeing across nine managed accounts.

AttributionJuly 28, 20261 min read

We dropped annual contracts in 2019. Here is the honest accounting of what that decision has cost and returned since.

LifecycleJuly 19, 20261 min read

Day-based drip sequences send the same message to someone who activated on day one and someone who never logged in. Fix that first.

AttributionJuly 10, 20261 min read

The free audit we send prospects is two pages. Here is exactly what goes in it, and what we deliberately leave out.