Search is the channel that compounds, and the one most often left to rot. We start with a technical audit — crawl budget, index bloat, template-level markup — then rebuild the topical map around the queries that actually precede a purchase, not the ones with the biggest volume.
What the engagement covers
- Technical repair: crawl, index, Core Web Vitals and structured data.
- Topical mapping against real buyer queries, not keyword volume alone.
- Editorial briefs your writers or ours can execute against.
- Digital PR and earned links, with every placement disclosed.
- Monthly reporting on qualified sessions, not raw traffic.
What to expect, and when
Organic compounds slowly. Expect the first movement in impressions inside eight weeks, and a trend worth celebrating somewhere between month four and month six. Your proposal states the timeline week by week so nothing arrives as a surprise.