We send a two-page written audit to anyone who gives us read access to their accounts. No charge, no pitch deck. People ask what fits in two pages, so here is the structure.
Page one: what is measurably wrong
- The three largest sources of wasted spend, with the figures.
- Any tracking that is broken, and what it has cost so far.
- The single biggest structural problem in the account.
Page two: what we would do in the first ninety days
Sequenced, with an honest read window on each item and a note on which ones your existing team could do without us.
What we leave out
Benchmarks against unnamed “industry averages”, screenshots of dashboards you already have, and any recommendation we cannot show the working for. That is what keeps it to two pages.