Marketing That Answers to the Revenue Line

Our last agency sent a slide deck every month. SWP sent a dashboard I could open at two in the morning and a strategist who picked up the phone. Half a year in we cancelled two reporting tools because they had become pointless.

Ines Kowalski Marketing Director, Harbour & Vine

I was sceptical about signing another retainer. What convinced me was the exit clause — thirty days, no penalty, keep the accounts. Eighteen months on I have never needed it, which I suppose is the whole argument.

Tobias Mertens Founder, Merilect Software

They spent the first month telling us which of our pages to delete. Forty thousand URLs down to nine hundred felt reckless at the time. Organic leads more than doubled and our sales team finally stopped calling search traffic worthless.

Delia Marsh Head of Growth, Northwind Supply Co.

The monthly note is two pages and I read all of it. That is not something I could say about any agency report I have received in twenty years of doing this.

Anders Vogel Commercial Director, Calder Foods

They told us on the first call that they already worked with a competitor in an adjacent market, and offered to introduce us to two other agencies. We waited four months for a slot instead. That tells you most of what you need to know.

Joelle Radford CMO, Vantage Rail

What I appreciated most was being told which tests we did not have the traffic to run. Every agency before them was happy to sell us an experiment we could never have read.

Martin Okafor Founder, Studio Perrin