Your Blended Acquisition Cost Is Hiding a Broken Channel
A single blended CAC is an average of things that are not comparable. Here is how to break it apart without building a data warehouse first.
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A Realistic Creative Test Calendar for Small Budgets
Most test calendars are written for budgets ten times larger than the one running them. Here is one sized for the money you actually have.
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Search Intent Shifted Quietly This Year. Here Is Our Read.
Volume held steady while the shape of the queries changed underneath it. What we are seeing across nine managed accounts.
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