Your Blended Acquisition Cost Is Hiding a Broken Channel
A single blended CAC is an average of things that are not comparable. Here is how to break it apart without building a data warehouse first.
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We dropped annual contracts in 2019. Here is the honest accounting of what that decision has cost and returned since.
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How We Write a Two-Page Channel Audit
The free audit we send prospects is two pages. Here is exactly what goes in it, and what we deliberately leave out.
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