Studio line: +1 (000) 555-555 Broadcast desk: Tue–Sat, 09:00 – 17:00 CT

What A Chat Desk Is For, And Why A Producer Should Read It

A live chat with nobody reading it is not a neutral feature. It actively teaches the room that asking is pointless, and the questions dry up within ten minutes.

We staff the desk with a producer whose only job for the hour is to read, group and surface. Roughly one question in five reaches the host — but every question gets a reply from somebody.

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