Eighteen years on Maplewood Lane
Dr. Nadia Feld opened SWP Optometry in 2008 with one exam room, a second-hand phoropter and a waiting list of eleven people. The practice has grown to four optometrists, two dispensing opticians and a clinical assistant, but the thing she set out to build has not changed: an eye clinic that gives a proper appointment the time a proper appointment needs.
We are still independently owned. No chain sets our exam length, our frame targets or which lenses we are expected to recommend, and that independence is the whole reason the rest of this page can say what it says.
Part of the district, not just in it
We run free vision screening in eleven Springfield primary schools each autumn, and our myopia clinic grew directly out of what those screenings kept finding. We see three generations of some families. A good number of our patients were children here and now bring their own.
Below is what that looks like in practice — how we work, who you will see, and what people say after their appointment.
