Vivid shades are pure pigment sitting on the hair, so they fade faster than natural colours. These habits make a real difference.
- Wash with cool water and a sulphate-free shampoo.
- Wait 72 hours before the first wash.
- Use a colour-depositing conditioner once a week.
- Always apply heat protection before styling.
- Wear a hat in strong sun and rinse after swimming.
Most clients book a quick gloss refresh every four to six weeks to keep their shade looking fresh.
