Merilect Software
Trial-to-paid conversion improved 46% once onboarding email was rebuilt around usage triggers.
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Client Words
What It’s Like
Working With Us
Unedited answers from the people who approve our invoices, collected at the end of each quarter.
Our last agency sent a slide deck every month. SWP sent a dashboard I could open at two in the morning and a strategist who picked up the phone. Half a year in we cancelled two reporting tools because they had become pointless.
Ines Kowalski
Marketing Director, Harbour & Vine
I was sceptical about signing another retainer. What convinced me was the exit clause — thirty days, no penalty, keep the accounts. Eighteen months on I have never needed it, which I suppose is the whole argument.
Tobias Mertens
Founder, Merilect Software
They spent the first month telling us which of our pages to delete. Forty thousand URLs down to nine hundred felt reckless at the time. Organic leads more than doubled and our sales team finally stopped calling search traffic worthless.
Delia Marsh
Head of Growth, Northwind Supply Co.
The monthly note is two pages and I read all of it. That is not something I could say about any agency report I have received in twenty years of doing this.
Anders Vogel
Commercial Director, Calder Foods
They told us on the first call that they already worked with a competitor in an adjacent market, and offered to introduce us to two other agencies. We waited four months for a slot instead. That tells you most of what you need to know.
Joelle Radford
CMO, Vantage Rail
What I appreciated most was being told which tests we did not have the traffic to run. Every agency before them was happy to sell us an experiment we could never have read.
Martin Okafor
Founder, Studio Perrin
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Tell Us What
You Are Trying to Grow
Send the brief and a strategist reads it, not an autoresponder. Expect a written reply inside one working day, and a call only if you want one.
No sales sequence. We reply once, then it is your move.
