Undergrove app

Checkout cut from eleven taps down to five

Client Undergrove
Year 2023
Role Product design
Discipline Web

Eleven taps to buy one thing, and a drop-off at every one. We watched nine people try it, wrote down where they hesitated, and rebuilt the flow around the three decisions that actually needed a human.

Five taps, one screen of address entry, and an accessibility audit passed at WCAG 2.2 AA.

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