One visual language across product, site and deck, so what a customer sees on Tuesday matches what they saw on Monday. I set the direction, write it down, then hold the line through review after review — including the reviews I am not in.
The shape of it
How it runs
Stage 01
Listen
Two calls with you, four with your customers, plus every support ticket you are willing to share. I come back with the problem in one paragraph and you tell me where I got it wrong.
Week 1
Stage 02
Frame
Structure, flows and the hard trade-offs on paper before anything gets styled. You sign off a skeleton, which costs far less to change than a finished screen.
Week 2
Stage 03
Draw
Full-fidelity work with real copy and the ugly states included — loading, empty, error, name-far-too-long. Reviewed live, cameras on, every Thursday.
Weeks 3–5
Stage 04
Leave well
Component library, tokens, a written spec and a walkthrough with your engineers. A month of questions answered at no charge afterwards.
Week 6Enquire now
Ask about Art direction.
Tell me what is broken, who it breaks for, and roughly when it needs to be live. One working day to a reply, always from me rather than an inbox.
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