Identity

Marks, type and colour scoped for a team with no designer.

The engagement

Identity

Marks, type and colour scoped for a team with no designer.

Mark Type Guide
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Identity

Marks, type and colour scoped for a team that has no design department to maintain any of it. Four pages of guidance rather than forty, because the version nobody reads protects nothing.

The shape of it

How it runs

Stage 01

Listen

Two calls with you, four with your customers, plus every support ticket you are willing to share. I come back with the problem in one paragraph and you tell me where I got it wrong.

Week 1
Stage 02

Frame

Structure, flows and the hard trade-offs on paper before anything gets styled. You sign off a skeleton, which costs far less to change than a finished screen.

Week 2
Stage 03

Draw

Full-fidelity work with real copy and the ugly states included — loading, empty, error, name-far-too-long. Reviewed live, cameras on, every Thursday.

Weeks 3–5
Stage 04

Leave well

Component library, tokens, a written spec and a walkthrough with your engineers. A month of questions answered at no charge afterwards.

Week 6

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Ask about Identity.

Tell me what is broken, who it breaks for, and roughly when it needs to be live. One working day to a reply, always from me rather than an inbox.

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