The empty screen is the one that decides
Most teams design the full dashboard and bolt on a shrug for day one. That is backwards: the empty state is the only screen…
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Name your tokens for what they do
Call it brand-primary and you will be renaming four hundred references next year, the week the brand changes. Call it action-default and the rename…
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The eleven questions before a quote
Scope creep starts in the first email, not the third month. These eleven questions surface the real project — the one behind the one…
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What a design system costs to keep
Building the library is the cheap part. The expensive part is the eighteen months afterwards, when nobody owns it and every new screen quietly…
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Designing the states nobody screenshots
Loading, empty, error, offline, name-far-too-long, four-hundred-rows. Nobody puts these in a case study, and they are where most products actually feel broken. A checklist…
Read articleTwo slots open from September
Have you got something that deserves doing properly?
Tell me what is broken, who it is breaking for, and what happens if it stays that way. That is enough for me to come back with a scope and a number.
