The
Long
Middle
Long
Middle
SWP
The Long Middle
A field guide to the stretch between starting and finishing, where most ambition quietly dies.
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Most people go to work. Few people go to work knowing why. I help leaders and teams close that gap so Monday feels like a choice, not a sentence.
See the keynotesThirty minutes. No scripts. Founders, nurses, coaches and coders talking about the moment things got hard and what they did next.
I spent a decade managing teams that hit every target and still felt empty on Friday. That contradiction became my research, then my first book, then my life's work.
Today I work with organizations that want more than a motivational afternoon. Together we rebuild the daily habits that turn a job description into a reason to get up.
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Each keynote is built around your audience and runs 45 to 75 minutes. Every one leaves people with a practice they can start the next morning.
Why goals fail without a compass, and how to find the one question that keeps a team pointed the same way.
Leadership. All-hands. Offsites. · 45–75 minutes Read the outlineThe quiet cost of teams that agree too quickly, and the small rituals that make honesty the default.
Culture. People teams. Managers. · 45–60 minutes Read the outlineA talk for anyone who reached the goal and felt nothing. How to lead through the long middle of the work.
Sales kickoffs. Founders. · 45–75 minutes Read the outlineResilience without the cliches. What people actually do when they run out of energy and have to keep going.
Healthcare. Education. Nonprofits. · 45–60 minutes Read the outlineThree books, one argument: work can mean something on an ordinary Tuesday, and it is the leader's job to make that true.
A field guide to the stretch between starting and finishing, where most ambition quietly dies.
OrderThe book that started it all. Why people leave good jobs, stay in bad ones, and what a workplace worth choosing looks like.
OrderFifty-two weekly exercises for teams that want to argue better, decide faster and trust each other more.
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Opening keynote: Start With Direction
Closing session: The Second Wind
Half-day workshop: Finish Lines Are Lies
Up to 40 people. We map where direction is lost in your organization and leave with three changes to test that month.
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Custom-built for your event, with a pre-call and a follow-up practice guide for attendees.
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Eight weeks, self-paced, with live monthly calls. For people who want the work without waiting for their company.
Preview the course
What the best managers I know say before they say anything about numbers, and why the order matters more than the message. The instinct…
Read the article
Why waiting for a grand purpose keeps smart people stuck. Purpose is not a lightning strike…
A simple meeting rule that cut one client’s decision time in half. The rule is not…
Nobody regrets leaving. Everybody regrets how long they waited. After 180 episodes of Second Wind, the…
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