SWP Talent Agency began as a two-person office above a comedy club in Soho. Ten years on we represent more than 180 people across London, New York and Los Angeles — comedians, athletes, broadcasters, creators and actors — and the model has not changed: a small team per client, direct access to a senior manager, and no deal signed that we would not sign ourselves.
Our story
A small team, a long view
SWP began as a two-person office above a comedy club in Soho. Ten years on, we represent more than 180 people across three cities, but the model has not changed: a small team per client, direct access to a senior manager, and no deal signed that we would not sign ourselves.
We handle commercial partnerships, broadcast and streaming bookings, publishing, live touring and press. Where it is useful, we build ventures alongside clients, from podcast networks to product lines.
187
clients under management
3
offices across London, New York and Los Angeles
940 +
brand partnerships closed since 2016
12
books published by clients in the last two years
Start here
Where would you like to start?
Brands, talent and press each need something different from us. Pick your route and we will take you to the right place.
For brands
Book the right face for a campaign
Browse the roster by division, request a shortlist and receive rates and availability within two working days.
Browse the roster For talentGet representation with a long-term plan
See what we look for, how the first ninety days work, and send a submission that a partner reads personally.
Apply for representation For press and producersReach a client for interviews or bookings
Send a request with your outlet, deadline and the client you need. Same-day replies for anything on a broadcast deadline.
Contact the press deskLeadership
The people on the phone
Every partner still manages a personal list. No one here is only a name on the letterhead.
Sam Whitfield-Parker
Founder and managing partner, London
Ines Delgado
Partner, head of brand partnerships
Theo Adebayo
Partner, broadcast and formats, Los Angeles
Ruth Kessler
Partner, publishing and live, New York
As seen in
- The Standard
- Broadcast Weekly
- Northline Review
- Fable Quarterly
- Orbit Daily
For talent
Apply for representation
We take on around twenty new clients a year across all six divisions. Every submission is read by a partner and answered within three weeks. If we say yes, this is what the first three months look like.
The first ninety days
Discovery
A two-hour session on where you are, what you have turned down and what you want to be doing in five years.
Positioning
We write a one-page brief that every manager, publicist and agent on your team works from. You approve every word.
Outreach
Targeted introductions to commissioners, brand leads and editors who already fit the brief. No mass mailouts.
Negotiation and delivery
We close, contract and manage delivery, then review the numbers with you every quarter.
Clients
They turned down the first three offers that came in after my show aired. The fourth was the one worth taking. That is the job.
Marcus Hale
Broadcaster, client since 2021
I came in with an audience and no plan. Two years later I have a book, a tour and a contract I actually understand.
Priya Raman
Creator and author
The brand side was quiet and precise. We agreed terms in a week and nothing in the contract surprised our legal team.
Sofia Lindqvist
Head of Partnerships, Meridian Sportswear
They routed the whole tour around a filming block nobody else spotted. That is the difference between a diary and a plan.
Jonah Reyes
Athlete, client since 2019
Every press request goes to a person, not a queue. On a broadcast deadline that is worth more than anything else they do.
Ade Mensah
Producer, Orbit Streaming
Questions
Before you get in touch
The questions we are asked most. Anything else, send a note and a partner will answer.
How quickly will a brand hear back on a booking request?
Within two working days for availability and rates. If your date is inside a week, phone the London office and we will answer the same day.
What does representation cost?
We work on commission only. There are no sign-up fees, retainers or charges for portfolio work. Commission rates are set out in the agreement before you sign anything.
Is representation exclusive?
Yes for the divisions we manage. If you have an existing acting or literary agent, we work alongside them and agree the split in writing at the start.
What do you look for in new talent?
A point of view you own rather than a format you copy; momentum in audience, bookings or credits; regular output over the last twelve months; and ambition beyond the feed, whether that is broadcast, publishing, live or product.
Do you take on new talent without a large following?
Yes. About a third of the roster joined with under 50,000 followers. We look at the direction of travel and the quality of the work more than the number.
Can I request one specific client rather than a shortlist?
Of course. Name them in the form and we will come back with availability, rates and any exclusivity that applies.
Which office should I contact?
Any of them. Requests are routed to the manager who looks after the client, wherever they sit. Time zones are covered between London and Los Angeles.
Ready when you are
Whether you are casting a campaign, building a show or looking for someone to run your career properly — one message reaches a partner.