Est. 2016 in London

Talent that shapes what comes next

We manage comedians, athletes, broadcasters, creators and actors. One team handles the deals, the press and the long-term plan, so the person in front of the camera can focus on the work.

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London New York Los Angeles

Part of the Northline Media Group

Worked with

Meridian Sportswear Halcyon Records Bluewave Studios Northcott Beauty Orbit Streaming Fable Publishing Solstice Coffee Vantage Motors Atlas Games Lumen Skincare Meridian Sportswear Halcyon Records Bluewave Studios Northcott Beauty Orbit Streaming Fable Publishing Solstice Coffee Vantage Motors Atlas Games Lumen Skincare

About the agency

Built for the long career, not the next post

SWP began as a two-person office above a comedy club in Soho. Ten years on, we represent more than 180 people across three cities, but the model has not changed: a small team per client, direct access to a senior manager, and no deal signed that we would not sign ourselves.

We handle commercial partnerships, broadcast and streaming bookings, publishing, live touring and press. Where it is useful, we build ventures alongside clients, from podcast networks to product lines.

Read our story

187 clients under management

3 offices across London, New York and Los Angeles

940 ⁺ brand partnerships closed since 2016

12 books published by clients in the last two years

Start here

Who are you?

Brands, talent and press each need something different from us. Pick your route and we will take you to the right place.

For brands

Book the right face for a campaign

Browse the roster by division, request a shortlist and receive rates and availability within two working days.

Browse the roster For talent

Get representation with a long-term plan

See what we look for, how the first ninety days work, and send a submission that a partner reads personally.

Apply for representation For press and producers

Reach a client for interviews or bookings

Send a request with your outlet, deadline and the client you need. Same-day replies for anything on a broadcast deadline.

Contact the press desk

Talent

Roster

Six divisions, one standard. Every client on the list is someone a brand, broadcaster or publisher can build a campaign around.

Comedy 32 clients

Sport 27 clients

Entertainment 41 clients

Broadcast 19 clients

Digital 46 clients

Scripted 22 clients

Featured talent

On the list this season

Request the full roster

Priya Raman Comedy, publishing 2.4M followers, sold-out UK tour

Jonah Reyes Sport Olympic finalist, Meridian ambassador

Tessa Okafor Digital, live 60k-member community, Orbit podcast

Marcus Hale Broadcast, entertainment Audience Award winner 2026

Case studies

Recent work

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Publishing

Priya Raman: Second Helpings

A debut cookbook built from the sketches that made Priya’s name online. First print run sold out in nine days, with a foreword from a two-star chef and a 14-date signing tour.

Broadcast

Marcus Hale wins the Audience Award

After two seasons on a Saturday-night dance show, Marcus and his professional partner took the only publicly voted category at the national television awards.

Format development

Elena Voss: Cast On

An eight-part craft competition hosted by an Olympic swimmer with a serious knitting habit. Developed with SWP, commissioned by a terrestrial broadcaster, renewed for a second series.

Brand partnership

Jonah Reyes for Meridian Sportswear

A three-year global ambassador deal for a sprinter who had never fronted a campaign. Includes a signature trainer and creative approval on every asset.

Ventures

Tessa Okafor: The Late Shelf

A book-club community that grew from a comment section to 60,000 members, live events in four cities and a licensed podcast on Orbit Streaming.

Memoir

Dana Whitlock: Plain Sight

The reality star’s first memoir, published this spring. Serialised in a national weekend paper and optioned for a documentary series within a month of release.

Services

What we handle

Each client gets a lead manager plus specialists from the departments they need. Nothing is outsourced.

Talk to us

Brand partnerships

Ambassador deals, collaborations and campaign work.

Broadcast and streaming

Presenting, panel and reality bookings, plus formats.

Publishing

Memoirs, cookbooks and illustrated titles.

Live and touring

Tours, festivals, speaking and live podcast dates.

Press and public relations

Launch campaigns, placement and day-to-day media.

Business affairs

Contracts, rights management and financial planning.

Clients

They turned down the first three offers that came in after my show aired. The fourth was the one worth taking. That is the job.

Marcus Hale Broadcaster, client since 2021

I came in with an audience and no plan. Two years later I have a book, a tour and a contract I actually understand.

Priya Raman Creator and author

The brand side was quiet and precise. We agreed terms in a week and nothing in the contract surprised our legal team.

Sofia Lindqvist Head of Partnerships, Meridian Sportswear

They routed the whole tour around a filming block nobody else spotted. That is the difference between a diary and a plan.

Jonah Reyes Athlete, client since 2019

Every press request goes to a person, not a queue. On a broadcast deadline that is worth more than anything else they do.

Ade Mensah Producer, Orbit Streaming

For talent

Apply for representation

We take on around twenty new clients a year across all six divisions. Every submission is read by a partner and answered within three weeks. If we say yes, this is what the first three months look like.

Submit your details

The first ninety days

Discovery

A two-hour session on where you are, what you have turned down and what you want to be doing in five years.

Positioning

We write a one-page brief that every manager, publicist and agent on your team works from. You approve every word.

Outreach

Targeted introductions to commissioners, brand leads and editors who already fit the brief. No mass mailouts.

Negotiation and delivery

We close, contract and manage delivery, then review the numbers with you every quarter.

Leadership

The people on the phone

Every partner still manages a personal list. No one here is only a name on the letterhead.

Sam Whitfield-Parker

Founder and managing partner, London

Ines Delgado

Partner, head of brand partnerships

Theo Adebayo

Partner, broadcast and formats, Los Angeles

Ruth Kessler

Partner, publishing and live, New York

Questions

Before you get in touch

The questions we are asked most. Anything else, send a note and a partner will answer.

How quickly will a brand hear back on a booking request?

Within two working days for availability and rates. If your date is inside a week, phone the London office and we will answer the same day.

What does representation cost?

We work on commission only. There are no sign-up fees, retainers or charges for portfolio work. Commission rates are set out in the agreement before you sign anything.

Is representation exclusive?

Yes for the divisions we manage. If you have an existing acting or literary agent, we work alongside them and agree the split in writing at the start.

What do you look for in new talent?

A point of view you own rather than a format you copy; momentum in audience, bookings or credits; regular output over the last twelve months; and ambition beyond the feed, whether that is broadcast, publishing, live or product.

Do you take on new talent without a large following?

Yes. About a third of the roster joined with under 50,000 followers. We look at the direction of travel and the quality of the work more than the number.

Can I request one specific client rather than a shortlist?

Of course. Name them in the form and we will come back with availability, rates and any exclusivity that applies.

Which office should I contact?

Any of them. Requests are routed to the manager who looks after the client, wherever they sit. Time zones are covered between London and Los Angeles.