Turning down the first three offers
The offer that arrives the week after a show airs is almost never the best one. A note on holding your nerve,…
Read articleHow a commissioning round really works
Slates are built months before anyone reads a pitch. What that means for availability, for windowing, and for the two questions a…
Read articleThe one-page brief every client should own
Managers change, publicists change, agents change. The brief should not. What goes on the page, who approves it, and why it saves…
Read articleSigning talent without a large following
About a third of our roster joined with under fifty thousand followers. What we look at instead, and why direction of travel…
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