Digital Marketing Strategy: SEO, Social Media & Ads

Plan and run a digital marketing strategy across search, social and paid ads, and measure what actually drives growth.

4.7 (980 reviews) 8,600 students 36 lessons 16h 05m Sofia Martins
Team discussing a marketing plan around a table

What you will learn

  • Research keywords and optimise pages for SEO
  • Plan a month of social media content
  • Launch and optimise Google and Meta ad campaigns
  • Write copy that converts
  • Set up analytics and conversion tracking
  • Build a one-page marketing plan

Course content

8 lessons · 16h 05m
  1. 01 Welcome and marketing fundamentals 6:00
  2. 02 Keyword research and on-page SEO 22:30
  3. 03 Content strategy that converts 18:20
  4. 04 Planning social media content 17:45
  5. 05 Google Ads campaign setup 24:10
  6. 06 Meta Ads targeting and creative 21:35
  7. 07 Analytics and conversion tracking 19:05
  8. 08 Final project: one-page marketing plan 20:00

About this course

Plan and run a digital marketing strategy across search, social and paid ads, and measure what actually drives growth.

Each lesson is short and focused, followed by a quick exercise so you practise straight away. Download the workbook, follow along with the instructor and submit your final project for personal mentor feedback.

Who this course is for

  • Complete beginners who want a structured, practical start
  • Professionals who want to add a new skill to their CV
  • Anyone who prefers learning by doing real projects

What is included

  • 36 on-demand video lessons (16h 05m)
  • Downloadable resources and templates
  • Quizzes and a graded final project
  • Certificate of completion
  • Lifetime access on desktop and mobile

Your instructor

Sofia Martins
Sofia Martins Growth Marketing Lead

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