{"id":23,"date":"2026-09-16T13:39:18","date_gmt":"2026-09-16T13:39:18","guid":{"rendered":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/service\/launch-product-pr\/"},"modified":"2026-09-16T13:39:18","modified_gmt":"2026-09-16T13:39:18","slug":"launch-product-pr","status":"publish","type":"service","link":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/service\/launch-product-pr\/","title":{"rendered":"Launch &#038; product PR"},"content":{"rendered":"<p>A funding round is not a story. What the money makes possible might be. We build launches around the part of the news a reader actually cares about, then sequence the announcement so every audience hears it in the right order.<\/p>\n<h2>A typical launch<\/h2>\n<ul>\n<li>Narrative workshop and message house, signed off two weeks out<\/li>\n<li>Embargoed briefing tour with a short list of the right journalists<\/li>\n<li>Launch-day newsroom: assets, spokespeople and live monitoring<\/li>\n<li>Follow-on beats for the six weeks after, so the launch does not end at 9am<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Announcement architecture for funding rounds, products and market entries \u2014 sequenced so each beat lands instead of competing with the last.<\/p>\n","protected":false},"featured_media":24,"menu_order":3,"template":"","service_category":[],"class_list":["post-23","service","type-service","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/service\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/types\/service"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/media\/24"}],"wp:attachment":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/media?parent=23"}],"wp:term":[{"taxonomy":"service_category","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/service_category?post=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}