{"id":17,"date":"2026-09-16T13:39:17","date_gmt":"2026-09-16T13:39:17","guid":{"rendered":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/service\/media-relations\/"},"modified":"2026-09-16T13:39:17","modified_gmt":"2026-09-16T13:39:17","slug":"media-relations","status":"publish","type":"service","link":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/service\/media-relations\/","title":{"rendered":"Media relations"},"content":{"rendered":"<p>Most coverage is lost before the pitch is written. We start by finding the story an editor can defend in their morning conference \u2014 the data point, the customer, the uncomfortable truth about your category \u2014 and only then decide who should hear it first.<\/p>\n<h2>What the programme includes<\/h2>\n<ul>\n<li>A target list built outlet by outlet, with the named journalist and the angle that suits their desk<\/li>\n<li>Exclusive and embargo strategy for every significant announcement<\/li>\n<li>An always-on press office that answers inbound requests the same day<\/li>\n<li>Reactive comment: a spokesperson ready when your category is in the news<\/li>\n<\/ul>\n<h2>How we work with journalists<\/h2>\n<p>We pitch less often than most agencies and follow up once. Editors return our calls because we do not waste their time \u2014 which is the only asset a media relations team really has.<\/p>\n<blockquote>\n<p>The best pitch we ever sent was three sentences long. The worst was a press release.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Named relationships at the desks that matter to your category, worked properly \u2014 embargoes, exclusives, and follow-up that does not pester.<\/p>\n","protected":false},"featured_media":18,"menu_order":0,"template":"","service_category":[],"class_list":["post-17","service","type-service","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/service\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/types\/service"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/media\/18"}],"wp:attachment":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/media?parent=17"}],"wp:term":[{"taxonomy":"service_category","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/service_category?post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}