{"id":34,"date":"2026-08-27T13:39:21","date_gmt":"2026-08-27T13:39:21","guid":{"rendered":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/2026\/08\/27\/what-editors-actually-mean-by-an-exclusive\/"},"modified":"2026-08-27T13:39:21","modified_gmt":"2026-08-27T13:39:21","slug":"what-editors-actually-mean-by-an-exclusive","status":"publish","type":"post","link":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/2026\/08\/27\/what-editors-actually-mean-by-an-exclusive\/","title":{"rendered":"What editors actually mean by an exclusive"},"content":{"rendered":"<p>&#8220;Exclusive&#8221; is the most overused word in a pitch. To an editor it means one thing: nobody else will publish this story before we do, and nobody else will get the same material.<\/p>\n<h2>What counts<\/h2>\n<ul>\n<li>First access to the news, with a clear embargo<\/li>\n<li>Material nobody else receives \u2014 data, a customer, a document<\/li>\n<li>Time with the spokesperson before anyone else<\/li>\n<\/ul>\n<h2>What does not<\/h2>\n<p>Sending the same release to six outlets and calling each an exclusive. Editors talk to each other, and they remember.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An exclusive is a promise about what nobody else will get. Most companies offer far less than they think.<\/p>\n","protected":false},"author":1,"featured_media":35,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[15,6],"class_list":["post-34","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-relations","tag-exclusives","tag-pitching"],"_links":{"self":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":0,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/media\/35"}],"wp:attachment":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}