{"id":33,"date":"2026-08-31T13:39:21","date_gmt":"2026-08-31T13:39:21","guid":{"rendered":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/2026\/08\/31\/how-to-write-a-holding-statement-before-you-need-one\/"},"modified":"2026-08-31T13:39:21","modified_gmt":"2026-08-31T13:39:21","slug":"how-to-write-a-holding-statement-before-you-need-one","status":"publish","type":"post","link":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/2026\/08\/31\/how-to-write-a-holding-statement-before-you-need-one\/","title":{"rendered":"How to write a holding statement before you need one"},"content":{"rendered":"<p>A holding statement is not a confession and it is not a denial. It is four sentences that say you know, you care, you are acting and you will say more soon.<\/p>\n<h2>The four sentences<\/h2>\n<ol>\n<li>Acknowledge: &#8220;We are aware of reports that\u2026&#8221;<\/li>\n<li>Care: &#8220;Our first concern is\u2026&#8221;<\/li>\n<li>Act: &#8220;We have\u2026&#8221; \u2014 one concrete step already taken<\/li>\n<li>Commit: &#8220;We will provide a further update by\u2026&#8221;<\/li>\n<\/ol>\n<p>Write five of these now, for the five scenarios most likely to hit your business, and get legal approval while nobody is panicking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Four sentences, approved in advance, that buy you the first afternoon of any crisis.<\/p>\n","protected":false},"author":1,"featured_media":28,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[8,14],"class_list":["post-33","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crisis","tag-crisis","tag-templates"],"_links":{"self":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/posts\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":0,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/posts\/33\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/media\/28"}],"wp:attachment":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/media?parent=33"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/categories?post=33"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/tags?post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}