{"id":32,"date":"2026-09-04T13:39:21","date_gmt":"2026-09-04T13:39:21","guid":{"rendered":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/2026\/09\/04\/share-of-voice-is-the-only-pr-metric-we-still-report\/"},"modified":"2026-09-04T13:39:21","modified_gmt":"2026-09-04T13:39:21","slug":"share-of-voice-is-the-only-pr-metric-we-still-report","status":"publish","type":"post","link":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/2026\/09\/04\/share-of-voice-is-the-only-pr-metric-we-still-report\/","title":{"rendered":"Share of voice is the only PR metric we still report"},"content":{"rendered":"<p>Advertising value equivalent inflates with volume and tells you nothing about whether anyone changed their mind. We stopped reporting it years ago. Here is what replaced it.<\/p>\n<h2>Share of voice against a named set<\/h2>\n<p>Pick four competitors. Count how often each is mentioned in the outlets your buyers read. Track the ratio monthly. It is simple, and it moves when the work is working.<\/p>\n<h2>Message pull-through<\/h2>\n<p>Did the journalist use your framing or theirs? We score every tier-one piece on whether it carried at least one of the three messages in the message house.<\/p>\n<h2>Inbound attribution<\/h2>\n<p>Where your CRM can see it, we track the enquiries that cite a piece of coverage. It is never the whole picture, but it is always the part the board asks about.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why we stopped reporting advertising value equivalent, and what we measure instead.<\/p>\n","protected":false},"author":1,"featured_media":26,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[12,13],"class_list":["post-32","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-measurement","tag-measurement","tag-reporting"],"_links":{"self":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":0,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/media\/26"}],"wp:attachment":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}