{"id":31,"date":"2026-09-08T13:39:21","date_gmt":"2026-09-08T13:39:21","guid":{"rendered":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/2026\/09\/08\/founders-who-are-good-on-camera-are-not-born-that-way\/"},"modified":"2026-09-08T13:39:21","modified_gmt":"2026-09-08T13:39:21","slug":"founders-who-are-good-on-camera-are-not-born-that-way","status":"publish","type":"post","link":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/2026\/09\/08\/founders-who-are-good-on-camera-are-not-born-that-way\/","title":{"rendered":"Founders who are good on camera are not born that way"},"content":{"rendered":"<p>The founders who look effortless on a morning news segment almost always started the same way: over-prepared, under-rehearsed and convinced that the interviewer was trying to catch them out.<\/p>\n<h2>What changes in training<\/h2>\n<p>It is not polish. It is three habits: answering the question that was asked, stopping when the answer is finished, and having one sentence ready for when the interview drifts.<\/p>\n<h2>The sentence that saves interviews<\/h2>\n<blockquote>\n<p>&#8220;The thing people usually miss about this is\u2026&#8221;<\/p>\n<\/blockquote>\n<p>It returns the conversation to the ground you know best without sounding like a dodge. We rehearse it until it sounds like a thought rather than a line.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What actually changes between a first media training session and a confident broadcast hit.<\/p>\n","protected":false},"author":1,"featured_media":22,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[11,10],"class_list":["post-31","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-executive-visibility","tag-founders","tag-media-training"],"_links":{"self":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":0,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/media\/22"}],"wp:attachment":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-pr-agency-pro\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}