{"id":18,"date":"2026-09-02T14:35:02","date_gmt":"2026-09-02T14:35:02","guid":{"rendered":"https:\/\/scintillawpthemes.com\/demo\/swp-motivational-speaker-pro\/talks\/start-with-direction\/"},"modified":"2026-09-02T14:35:02","modified_gmt":"2026-09-02T14:35:02","slug":"start-with-direction","status":"publish","type":"keynote","link":"https:\/\/scintillawpthemes.com\/demo\/swp-motivational-speaker-pro\/talks\/start-with-direction\/","title":{"rendered":"Start With Direction"},"content":{"rendered":"<p>Most teams do not lack ambition. They lack a shared answer to a very simple question: what are we actually pointed at? This keynote takes the room through the difference between a target and a direction \u2014 and why the first one burns people out while the second one keeps them.<\/p>\n<p>We look at the research on purpose at work, then do the uncomfortable part: naming the one question your team could ask in every meeting that would change what gets decided.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why goals fail without a compass, and how to find the one question that keeps a team pointed the same way.<\/p>\n","protected":false},"featured_media":19,"menu_order":0,"template":"","keynote_topic":[],"class_list":["post-18","keynote","type-keynote","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-motivational-speaker-pro\/wp-json\/wp\/v2\/keynote\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-motivational-speaker-pro\/wp-json\/wp\/v2\/keynote"}],"about":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-motivational-speaker-pro\/wp-json\/wp\/v2\/types\/keynote"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-motivational-speaker-pro\/wp-json\/wp\/v2\/media\/19"}],"wp:attachment":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-motivational-speaker-pro\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"keynote_topic","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-motivational-speaker-pro\/wp-json\/wp\/v2\/keynote_topic?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}