{"id":41,"date":"2026-09-14T11:58:18","date_gmt":"2026-09-14T11:58:18","guid":{"rendered":"https:\/\/scintillawpthemes.com\/demo\/swp-event-pro\/2026\/09\/14\/how-to-price-event-tickets-and-when-to-run-early-bird-offers\/"},"modified":"2026-09-14T11:58:18","modified_gmt":"2026-09-14T11:58:18","slug":"how-to-price-event-tickets-and-when-to-run-early-bird-offers","status":"publish","type":"post","link":"https:\/\/scintillawpthemes.com\/demo\/swp-event-pro\/2026\/09\/14\/how-to-price-event-tickets-and-when-to-run-early-bird-offers\/","title":{"rendered":"How to price event tickets (and when to run early-bird offers)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ticket pricing is a marketing decision as much as a financial one. Price too low and people assume the event is small; too high and you stall sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start from the budget, not competitors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Work out your break-even attendance, then set a price that covers it at 70% of capacity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Run early-bird in a short window<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A two- to three-week early-bird offer, with a hard deadline, creates urgency and funds early production costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Offer group tickets<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Teams of five or more bring colleagues who would not have booked alone. A 15% group discount usually pays for itself.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Ticket pricing is a marketing decision as much as a financial one. Price too low and people assume the event is small; too high and you stall sales.<\/p>\n","protected":false},"author":1,"featured_media":26,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-41","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ticketing"],"_links":{"self":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-event-pro\/wp-json\/wp\/v2\/posts\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-event-pro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-event-pro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-event-pro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-event-pro\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":0,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-event-pro\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-event-pro\/wp-json\/wp\/v2\/media\/26"}],"wp:attachment":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-event-pro\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-event-pro\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-event-pro\/wp-json\/wp\/v2\/tags?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}