{"id":69,"date":"2026-07-10T08:52:12","date_gmt":"2026-07-10T08:52:12","guid":{"rendered":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/2026\/07\/10\/how-we-write-a-two-page-channel-audit\/"},"modified":"2026-07-10T08:52:12","modified_gmt":"2026-07-10T08:52:12","slug":"how-we-write-a-two-page-channel-audit","status":"publish","type":"post","link":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/2026\/07\/10\/how-we-write-a-two-page-channel-audit\/","title":{"rendered":"How We Write a Two-Page Channel Audit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We send a two-page written audit to anyone who gives us read access to their accounts. No charge, no pitch deck. People ask what fits in two pages, so here is the structure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Page one: what is measurably wrong<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>The three largest sources of wasted spend, with the figures.<\/li><li>Any tracking that is broken, and what it has cost so far.<\/li><li>The single biggest structural problem in the account.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Page two: what we would do in the first ninety days<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sequenced, with an honest read window on each item and a note on which ones your existing team could do without us.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What we leave out<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Benchmarks against unnamed \u201cindustry averages\u201d, screenshots of dashboards you already have, and any recommendation we cannot show the working for. That is what keeps it to two pages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The free audit we send prospects is two pages. Here is exactly what goes in it, and what we deliberately leave out.<\/p>\n","protected":false},"author":1,"featured_media":66,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[27,12,28],"class_list":["post-69","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attribution","tag-audit","tag-measurement","tag-process"],"_links":{"self":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/posts\/69","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":0,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/posts\/69\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/media\/66"}],"wp:attachment":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/categories?post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/tags?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}