{"id":36,"date":"2026-08-26T08:52:00","date_gmt":"2026-08-26T08:52:00","guid":{"rendered":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/work\/merilect-software\/"},"modified":"2026-08-26T08:52:00","modified_gmt":"2026-08-26T08:52:00","slug":"merilect-software","status":"publish","type":"case_study","link":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/work\/merilect-software\/","title":{"rendered":"Merilect Software"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Merilect had a healthy top of funnel and a trial-to-paid rate that had not moved in two years. The onboarding sequence sent the same five emails to everyone, on the same schedule, regardless of what they had done.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The problem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nobody had mapped which in-product actions actually predicted conversion, so the lifecycle programme was guessing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What we did<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Identified the three activation events that predicted a paid conversion.<\/li><li>Rebuilt onboarding as behaviour-triggered rather than time-based.<\/li><li>Added a win-back track for trials that stalled after first value.<\/li><li>Wired lifecycle stage into the CRM so sales saw the same signals.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The result<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trial-to-paid conversion improved 46% and has held for eighteen months. Two reporting tools were cancelled because the shared dashboard had made them redundant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trial-to-paid conversion improved 46% once onboarding email was rebuilt around usage triggers.<\/p>\n","protected":false},"featured_media":37,"menu_order":2,"template":"","case_category":[9],"class_list":["post-36","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-software"],"_links":{"self":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/case_study\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/media\/37"}],"wp:attachment":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"case_category","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/case_category?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}