{"id":34,"date":"2026-08-26T08:51:59","date_gmt":"2026-08-26T08:51:59","guid":{"rendered":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/work\/harbour-and-vine\/"},"modified":"2026-08-26T08:51:59","modified_gmt":"2026-08-26T08:51:59","slug":"harbour-and-vine","status":"publish","type":"case_study","link":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/work\/harbour-and-vine\/","title":{"rendered":"Harbour &#038; Vine"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Harbour &#038; Vine were spending steadily on paid social and getting a return that hovered stubbornly below break-even. The brief was explicit: do not ask for more budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The problem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nine near-identical campaigns were competing in the same auction, and creative had not been refreshed in five months. Every audience was already saturated.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What we did<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Consolidated nine campaigns into three, ending internal auction overlap.<\/li><li>Built a fortnightly creative test calendar sized to the existing budget.<\/li><li>Moved from last-click to a holdout-validated view of incrementality.<\/li><li>Rebuilt the two landing pages receiving 80% of paid traffic.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The result<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Return on ad spend moved from 1.8x to 4.1x across nine months, on a monthly budget that never changed. The creative calendar is now run by their in-house team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Return on paid social lifted from 1.8x to 4.1x on a budget that never moved.<\/p>\n","protected":false},"featured_media":35,"menu_order":1,"template":"","case_category":[8],"class_list":["post-34","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_category-direct-to-consumer"],"_links":{"self":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/case_study\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/media\/35"}],"wp:attachment":[{"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"case_category","embeddable":true,"href":"https:\/\/scintillawpthemes.com\/demo\/swp-digital-marketing-pro\/wp-json\/wp\/v2\/case_category?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}